The commercials depicted people using the new features only possible with 3G technology with "A Kind of Magic" as the background music. The Brazilian telephony company Claro used the song in the launch campaign for their first 3G cellphones.
Queen a kind of magic songs series#
The single was certified platinum in Brazil for more than 100,000 digital downloads of the single. As May later remembered, the theater was old and derelict, and lacking central heating, so the band were quite cold during the March filming. Throughout the video, cartoon images dance to the beat of the song which was produced by the Walt Disney Corporation. Mercury transforms the hobos into the Queen members, dressed regularly with their instruments, then back to hobos again as he leaves. He enters an abandoned theatre (The Playhouse Theatre in London) where May, Taylor and John Deacon (all dressed as stereotypical tramps) are asleep until awakened by Mercury's entrance. In the video, Mercury is dressed as a magician type figure. Notable is that Brian May did not use his famous Red Special guitar in the music video, but instead a 1984 copy. The music video for this song was directed by Russell Mulcahy, director of Highlander. On the Rock the Cosmos Tour of Europe, Taylor took lead vocals for the song at some concerts. Taylor often included the song in solo set lists, and those with his band The Cross. The song was a live favourite on The Magic Tour of the same year, which proved to be Queen's last tour before the death of Freddie Mercury. Taylor's version of A Kind of Magic did not see official release until it was included on the extra EP for the 2011 special edition of the album. Whilst Taylor's version is at the end of the film, Mercury's version appears on the album. The song was still credited only to Taylor.
Mercury and David Richards produced this new version. Freddie Mercury composed a new bass line, added instrumental breaks, and changed the song's order to make it more chart friendly. Taylor wrote the melody and chords for the version that appeared in the film, which Brian May described as "quite lugubrious and heavy". There are references to the film in the lyrics: "one prize, one goal" "no mortal man" and "there can be only one". Roger Taylor liked the phrase so much that he used it as inspiration for the song. The phrase "a kind of magic" is used in Highlander by Connor MacLeod ( Christopher Lambert) as a description of his immortality. The song is the opening track on the band's compilation albums, Greatest Hits II, and Classic Queen. The single reached number three in the UK Singles Chart, top ten in a number of European countries, and #42 on the US Billboard Hot 100. It was written by the band's drummer, Roger Taylor, for the film Highlander. " A Kind of Magic" is the title track of the 1986 album of the same name by the British rock band Queen.
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